

The design remained largely untouched during its 30-year production run, apart from minor cosmetic changes and engine upgrades. The original Century was based on the 1964 Crown Eight, which featured the 2.6 L V8 Toyota V engine, and appeared almost two years after the October 1965 introduction of the 4-liter Nissan President. In the 1970s, two other Japanese competitors introduced large sedans - the Isuzu Statesman de Ville and the Mazda Roadpacer (both derived from General Motors-Australia products) - which were short-lived. The closest Japanese competitor was the Nissan President, with a similar status reputation although, during the 1960s and '70s, the high market positioning was also shared with the Mitsubishi Debonair. Its appearance is iconic in Asian countries and is usually painted black. The exterior styling of the Century has, with some modifications, remained unchanged since its introduction, primarily due to its perception as denoting conservative success. The gold phoenix logo used throughout is called the Hō'ō ( 鳳凰) or Fushichō ( 不死鳥) from Asian mythology, representing the Imperial House of Japan, and the image can be found throughout Asia, such as the Kinkaku-ji in Kyoto. While the Century is a premium, full-size luxury sedan, it is not available at Japanese Lexus dealerships it can only be purchased at specifically identified Toyota Store locations. The second generation was only installed with a Toyota-designed and -built V12, an engine bespoke to the Century, until 2018, when the power-train reverted to a V8 with the addition of Toyota's hybrid technology.

The first-generation Century was available with only a V8 engine (the third post-war Japanese-built sedan so-equipped) at its introduction in 1967 until a full platform redesign in 1997.

The Century is comparable in purpose to the Austin Princess/ Daimler DS420, Cadillac Series 70, Mercedes-Benz 600 series, Chinese Red Flag, Rolls-Royce, and Russian ZIS/ZIL limousines. It is often used by the Imperial House of Japan, the Prime Minister of Japan, senior Japanese government leaders, and high-level executive businessmen. The Century derived its name from the 100th birthday of Sakichi Toyoda (born 14 February 1867), the founder of Toyota Industries. Production of the Century began in 1967, and the model received only minor changes until redesigns in 19. The Toyota Century ( Japanese: トヨタ・センチュリー, Hepburn: Toyota Senchurī) is a luxury vehicle produced mainly for the Japanese market, serving as Toyota's flagship car within Japan globally the unrelated Lexus LS series is Toyota's flagship luxury model.
